{\displaystyle e_{I}} Independent variables are the controllable factors that marketing researchers use to influence changes in the values of dependent variables. Workshop calculus: guided exploration with review. Cengage Learning, 2011. If we look at the equation: Y= α+ßX. Denoted by. [9] The dependent variable is the event expected to change when the independent variable is manipulated.[10]. human population size) to predict future values (the dependent variable). Gender, the presence of racial discrimination, language, or other factors may qualify as such variables. In fact, when you are looking for some kind of relationship between variables you are trying to see if the independent variable causes some kind of change in the other variables, or dependent variables. This effect is called confounding or omitted variable bias; in these situations, design changes and/or controlling for a variable statistical control is necessary. Usually when you are looking for a relationship between two things you are trying to find out what makes the dependent variable change the way it does. In economics endogenous variables are usually referencing the target. Dependent and Independent Variables. An example is provided by the analysis of trend in sea level by Woodworth (1987). Here the dependent variable (and variable of most interest) was the annual mean sea level at a given location for which a series of yearly values were available. In this function, y is the dependent variable and x is the independent variable. If it is excluded from the regression and if it has a non-zero covariance with one or more of the independent variables of interest, its omission will bias the regression's result for the effect of that independent variable of interest. A variable may be thought to alter the dependent or independent variables, but may not actually be the focus of the experiment. Of the two, it is always the dependent variable whose variation is being studied, by altering inputs, also known as regressors in a statistical context. For example, a test score could be a dependent variable because it could change depending on several factors such as how much you studied, how much sleep you got the night before you took the test, or even how hungry you were when you took it. The elements of the marketing mix -- price, product, place and promotion -- are independent variables, since marketers can intentionally alter these factors at any time. Sociologists often represent independent variables mathematically with the letter "X." Here Y is the Dependent variable or response variable. This occurs when the measurements do not influence each other. Consider what the dependent and independent variables would be. Models and experiments test the effects that the independent variables have on the dependent variables. 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